Angie’s List ranks as the 5th “Least Fast-Forwarded Brand Campaign” during the month of May, according to TiVo’s new reporting system, StopWatch. Other commercial campaigns include Samsung, Lockheed Martin Corp., and Chase Bank Consumer Services.
Released in February 2007, StopWatch utilizes TiVo’s DVR ability to track consumer behavior. The results will be tracked and released through informative and interesting monthly reports. Some of the categories include: Total Viewing of Top Programs; Timeshifted Commercials compared with Timeshifted Programs; and, Least Fast-forwarded Brand Campaigns.
Angie’s List is very excited that consumers have taken notice of our commercials. Thanks for leaving that remote control alone! Check out our “least fast-forwarded” commercials in a previous forum post.